Lachlan Todd
How it works How I charge Results FAQ Free audit
For B2B SaaS at $50K+ MRR

Steroids for Your SaaS.

I build a distribution engine that books qualified demos.
You only pay when I make you money.

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Lachlan ToddLachlan Todd
Fractional head of growth
Sales call funnel I ranJuly to September 2026  |  Last-click attribution
Ad spend
$29,121
Qualified sales calls
282
Cost per qualified sales call
$103
Attributed ROAS
8.17x
Funnel I ran as co-founder of Cult Media, with $238,000 attributed revenue (not profit).
Founder-led sales has hit a ceilingCAC climbing, payback stretchingDemos booked, nobody shows upAd spend with no tracking behind itLeads going cold with no follow-upNobody owns distribution Founder-led sales has hit a ceilingCAC climbing, payback stretchingDemos booked, nobody shows upAd spend with no tracking behind itLeads going cold with no follow-upNobody owns distribution
Lachlan Todd
Nice to meet you

I'm the guy who owns every metric in your pipeline.

I'm Lachlan, and I build profitable sales funnels for B2B SaaS. You relax, and I bring you exactly what's working in your niche, then build out a funnel that gets you sales.

I've worked on growth teams at companies ranging from seed startups to $80B+ companies like Ripple.

Seed startups to $80B+ companies MSc in Big Data and Analytics $1M+ ad spend in 30 days
Why you should care

Four things that make growth measurable.

01

Distribution strategy

Channels ranked on CAC, LTV, payback period and more, so we know exactly where to focus your time and budget. I find what works, then scale it.

02

Full pipeline visibility

Every metric from ad click to closed deal in one place, so you see what is working and what is not without chasing anyone.

03

Nurture and re-engagement

Follow-up and reactivation sequences that warm new leads and win back old ones, so demos get booked, get attended and get closed.

04

Creative and testing

Ads with tracking on every creative and a landing page that gets A/B tested, so winners get scaled and losers get cut fast.

Everything you get

One person owning distribution, start to finish.

Strategy
  • A channel ranking by CAC, LTV and payback, so you know where the next $10K goes first.
  • A distribution plan with one owner (me), so growth stops being everyone's side job.
Tracking
  • A full tracking rebuild (pixel, server-side events, CRM sync), so every demo traces back to the ad or email that booked it.
  • A live pipeline view showing cost per qualified demo, show rate, close rate and payback in one place.
Execution
  • Paid campaigns built and managed by me on the channels that rank first.
  • Weekly creative testing: new hooks, angles and scripts shipped every week, winners scaled, losers cut.
  • Your landing page and booking flow rebuilt and A/B tested against what you have now.
  • Speed-to-lead and no-show fixes (instant follow-up, reminders), so booked demos actually happen.
  • Nurture and reactivation sequences for the leads already sitting cold in your CRM.
Reporting
  • A monthly investor-ready growth report (what worked, what it cost, what's next) plus a handoff doc, so your team can run it without me.

See where your pipeline is leaking.

Request a free two-page audit
How it works

From first call to a scaled channel.

STEP 1

Free audit

I learn your numbers, how you're getting leads now, and how I'd add $100K a month in MRR.

STEP 2

Build

I launch your funnel with tracking on every creative, an A/B tested landing page and nurture sequences. Live in about two weeks.

STEP 3

30-day pilot

We run it for 30 days. I charge a fraction of the net new revenue I bring you in profitably.

I only make money when you make money.

A 30-day pilot. I charge a fraction of the net new revenue I bring you in profitably.

Request a free two-page audit
Results

Numbers from funnels I have built and run.

Case study

282 qualified sales calls booked at $103 each

A Meta-driven funnel I ran as co-founder of Cult Media, mostly for app and software advertisers. Only leads meeting spend and budget thresholds could book a call. Revenue is attributed on a last-click basis.

Attribution dashboard: 8.17x ROAS, $238,000 new revenue, $29,120.61 spend, 282 qualified appointments booked, with campaign breakdown below
Attribution dashboard, July to September 2026. Attributed revenue is not profit.
$1M+

In ad spend managed in the last 30 days. Creative strategy, media buying, or both.

AI fintech, Chicago
$450 to $200

Meta cost to acquire a customer after a new ad format and funnel fixes.

[TESTIMONIAL: one sentence from a founder]

[Name, title, company]
Ad spend I manage

$1M+ a month across the accounts I run.

Meta Ads Manager totals for four accounts, last 30 days (28 Sep to 27 Oct 2026).

Ads Manager total spent $433,483.47
$433,483.47Total spent
Ads Manager total spent $327,825.43 across 73 campaigns
$327,825.4373 campaigns
Ads Manager total spent $117,221.75 across 124 campaigns
$117,221.75124 campaigns
Ads Manager total spent $95,504.20 across 9 campaigns
$95,504.209 campaigns
Is this right for you

I help winners win.

I only work with one to two companies at a time, and only when it's a mutual fit. If you don't have product-market fit, or I don't think I can grow you like crazy, I won't be able to work with you.

Good fit

✓  $50K+ MRR
✓  LTV over $5K
✓  70%+ gross margin
✓  Payback within six months

Not a fit

✕  Pre-revenue, or well under $50K MRR
✕  No budget for paid channels
✕  Not ready to blast off
Request a free two-page audit
Writing

How I think about growth.

Article

Why founder-led growth caps out

Where the hours go, and what replaces them.
Article

Cost per qualified call, the number to track first

Set the target, then work backwards.
Article

Where booked calls disappear

Show-up rate, follow-up speed and the gate before the call.
Questions

Straight answers.

What exactly do you do for me?

It depends on whether you're running a sales call funnel, a free trial funnel, or something else. Regardless, I launch ads, run the media buying strategy with pixel and data tracking on every creative, A/B test your landing pages, and build your nurture and reactivation sequences. I also build trust assets for you, including lead magnets, get you onto podcasts, and much more.

What do you mean I only pay when you make me money?

I only work with companies I believe have a good product and a healthy LTV, meaning a product people stick with. I give you a distribution engine and funnel that gets you users profitably by tracking CAC and LTV closely, so you can acquire customers profitably and use their money to acquire more. I take a small cut of the additional recurring revenue I generate for you.

How long until I see results?

It takes about two weeks to launch your funnel. The pilot is 30 days, and the goal is to build you a profitable acquisition machine.

I'm not a SaaS. Can we still work together?

No. I only work with B2B SaaS.

How do I know if you'd work with me?

Request a free audit and I'll break down exactly if, and how, I can make you more money. It also shows you how I think and builds trust, so you can see I'm someone you'd want to work with, and I can see the same about you.

Free two-page audit

Get a 100% free audit of how I would improve your existing funnel and make you more money.

If I can't grow you, or can't find where you're leaking money and how I'd build a distribution machine that investors love and that gets you customers crazy fast, I'll let you know. Period.

Request a free two-page audit
I reply within 24 hours.
Ready to talk now?
Request a one-hour paid consultation
Lachlan Todd Fractional head of growth for B2B SaaS lachlan.a.todd@gmail.com  |  LinkedIn